Every business needs interested people willing to try their product/service. To Stay in business, those customers must have a reason to return and buy again. Our average customer has been loyal over 17 years.

Our chosen business model is online network marketing. We do not require a ‘brick and mortar’ location separate from our home with all the overhead expense that goes with that. However we still need to identify what will make our unique business successful.

                                 The 3 keys to success for any online business today:

          Attract Traffic and Capture Leads

                    Follow up and Convert Leads into buyers or business builders

                              

                                   Educate new people (Train and Duplicate)

                                               

Traditional Network Marketing teaches people to:

(1) get excited

(2) go out and talk to thousands of people

(3) get some of them to duplicate what you do – essentially “sell”

The Problem is most people don’t want to specialize in “selling”. They have no interest in learning how to handle 990 rejections just to connect with 10 good leads. They also don’t want to alienate their friends and family by becoming one of ‘those’ salesy people to avoid.

We’ve been there, done that. Kudos to those with the energy, skills, and fortitude to build such an enterprise. We discovered we did not have the physical energy to build, or maintain, that business model. Despite great enthusiasm, we were not able to sustain the “Rah-Rah” effort that seemed to be the essential duplicatable element in building a Network Marketing team. It’s been our experience that people who need ‘convincing’ to join an organization, will need ongoing ‘convincing’ to stay… that’s not what we’re about… we have to economize our limited energy.

We lead by example and show others a way to reach their goals, whether it be better health, or increasing their wealth.

We are passionate about what we do, to be sure, and we’re very motivated to help others, but are limited in the ways we can do that. We no longer have the ability to exert tremendous physical and emotional effort going out to ‘get’ people. We would rather just talk to people already interested in what we do, after they’ve done their own due diligence. Oh, and we want them to come to us. Too much to ask? Not if you have a brilliant system to do most of that legwork for you. Even people who have trouble getting around in the physical world can fly in the virtual world.

In the Physical world of Network Marketing, one proven method to obtain ‘leads’ is to rent space at a Convention/Trade Show already marketing to people who meet your client criteria. Offer people a free give-away at your table in exchange for their name, needs, phone number and email address, so you can follow up with them after the show. That is “lead capture” old school style!

We are creative people, and can set up a kick-ass display. Here’s a fun one we did years ago sharing a weight loss solutions for a Bridal show. Designing, Creating, Assembling, Constructing, Attending, and Dismantling such a production was way too labor intensive for us. We didn’t even have the energy, after a full weekend, to unload the car, much less follow up with all the great people we met.

Successful network marketers are encouraged to do 1-2 shows like this per month… in addition to all the other methods of generating leads they’re taught. We’d be lucky to accomplish 1 event like that every 6 months. We had to find a better way to attract “leads” without all that physical effort, exertion, and expertise (which isn’t always duplicatable).

Going online was a better fit for us. Enter the online “lead capture website”. This would be the way we could reach thousands of people without leaving home.

What is our “Lead Capture Website”? It’s simply a pre-designed website, customized for us, that we direct people to. Instead of giving folks a big sales pitch, or trying to talk them into something at a social gathering, we just point folks to a domain name and invite them to go look for themselves.

For example: www.FreedomEffect.biz

Don’t be Fooled… There are different types of LCW’s with very different intentions. Some online businesses only want to obtain your name and email so they can sell it to others who will then spam you. We have no interest in this and, quite frankly, too much integrity for that. We never sell or share our contact list. Our objective is to attract quality leads instead of a huge quantity of mildly disinterested folks who neither know us, nor are familiar with what we do. This is why we put ALL the information out there for free. Our BEST prospect is an educated prospect!

 

Our objective is to educate, not convince. This process filters the serious from the curious. We are highly selective about whom we wish to join our team. We know this isn’t a fit for everyone, and we only want to speak with those who are open, and teachable. (One of the advantages of having our own business, we choose with whom we wish to spend time). Those who wish to learn more will enter their name and email on the LCW.  Only those truly interested in seeing if this is a good fit for them, will request an appointment to speak with us.

Everyone on our team has access to the same lead capture tools we use. This is what we mean by duplicatable. We “rent” our tools from experts who create and maintain them on our behalf. We do not need to be computer experts or programmers. When we do need support, we have 24/7 tech support. Our job is to guide folks through this turn-key system, educate, and support them towards their goals, whatever those may be.

Not on our Team? Let’s join forces! www.FreedomEffect.com

Your Life will be exactly what you think to make it!

See you online!

Anne and Jeffrey

Questions? Message us in our Facebook Fan Page

 

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